Insead - Blue Ocean Strategy.pdf
They demonstrated a striking passion for thinking big, for challenging and reconsidering what strategy is about. Since then, its been a pleasure to witness their dream of transforming strategic thinking become a reality with far-reaching impact for organisaNons everywhere. Over the past 20 years, INSEAD has made signicant investments in academic development, recruiNng excellent researchers who share the schools mission of advancing global thought leadership. BOS has proven phenomenally successful as thought leadership. It reinforces INSEADs brand, while also seUng a great example for other faculty members about the potenNal of their own academic endeavours to reshape the world of management and management educaNon. Many faculty members, including myself, have taught Blue Ocean Strategy since its early days. Strategy InsNtute.
Below are the available bulk discount rates for each individual item when you purchase a certain amount. Publication Date: October 01, Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue twenty-two-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean--a previously unknown market space.
As a business owner or manager, do you regularly focus on your competition? Most businesses are focused on their competitors as they try to take control of a large slice of the market. While that is certainly a logical and time-tested method, the relatively new Blue Ocean Strategy is an innovative way to think about business.
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This blog article is a overview of some of the key points of the book by W. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant.
Tired of competing head-to-head with other companies? Do you feel like your strategy differs little from the competition surrounding you? You may need to redefine the rules of competition by defining a new strategy. In this Blue Ocean Strategy summary, learn:. Blue ocean strategy pushes companies to create new industries and break away from the competition. The hard part is actually finding a reasonable strategy and executing it successfully. This book contains plenty of examples of successful blue ocean strategies, and it teaches you how to discover and execute them.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. In their classic book, Blue Ocean Strategy , W. Red oceans are all the industries in existence today — the known market space.