Book Review: Take Me Home – Alpha IdeasRashmi Bansal speaks of people that have made it big by sticking to their roots and develop their learnings from there. All her books have been about simple strategies that the common man can apply at the workplace. From Connect the Dots to Stay Hungry, Stay Foolish, she has always tried to keep it simple and sorted when it comes to aspects of business. The stories are of twenty entrepreneurs who have made it big by sticking to the simple rule: Start from Home. The lessons and success stories and sometimes that of failure and learnings from them, have all come from home. The writing is simple and easy to understand.
Rashmi Bansal of 'Stay Hungry, Stay Foolish' fame starts up Bloody Good Book
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Books are a central part of our lives. Not only are they a form of entertainment and knowledge, they are the carriers of ideas and innovative thought. Books will always be in vogue but the form and format will change, says Rashmi Bansal, the Co-founder of Bloody Good Book and the author of entrepreneurial books and her latest Take Me Home. So the delivery and distribution of books is increasingly digital. Though India lags behind compared to other markets, it will soon catch up! As an author, Rashmi receives a couple of manuscripts every week from budding authors wanting advice on how to get published. That's when she realised how difficult it is for a new author to get noticed.
The next section, Durga, has 8 stories. These are about women who had to fight for their careers. The stories in this section focus on their determination, strength, and ability to fight all odds. The last section, Saraswati, has 9 stories. These are stories of educated women entrepreneurs, who successfully created a niche for themselves.
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With all the big business houses shifting their focus on tier 2 and tier 3 cities of India these days, no one would have thought of the entrepreneurial revolution brewing in these small cities. These people got candid with the author during their interviews and shared their experiences and words of wisdom. All the entrepreneurs featured in 'Take Me Home' had one thing in common, they looked for ideas and opportunities locally first and then scaled up exponentially. For example, Chandubhai Virani of Balaji Wafers started his career by selling chips in a cinema hall at Rajkot and realized how much people loved them. Jagjit Singh Kapoor Kashmir Apiaries - Doraha, Punjab started his venture with 10 boxes of Italian bees to becoming the largest exporter of honey from India. A Muruganantham of Jayashree Industries based at Coimbatore, Tamil Nadu ventured into manufacturing of low cost sanitary napkins that changed the lives of ordinary Indian women.
The entrepreneurs come in all varieties and sizes-some are Engineer-MBA types, some are 12th pass etc. And yet the stories of their struggle to get their businesses up and running,tangling with the bureaucracy,attracting talent,getting capital…there is a quintessential Indianness about them. I enjoyed reading each one of the entrepreneurship stories and some common takeaways I found across each one of them were as follows:. The book is peppered with Hindi phrases as some of the entrepreneurs are not comfortable with English. He wondered where they lived, what they ate?
A new book by Rashmi Bansal looks at 20 entrepreneurs who found their business opportunity in small-town India. Author Rashmi Bansal has documented the journeys of 25 entrepreneurs who graduated from the Indian Institute of Management, Ahmedabad, in Stay Hungry, Stay Foolish; 20 entrepreneurs who made it without the stamp of an elite business school in Connect the Dots; and 25 first-generation businesswomen in Follow Every Rainbow. Now she turns her attention to businesses that laid their foundations in small-town India in a new book, Take Me Home. Edited excerpts:. He also travelled extensively across Gujarat, including the tribal belt. Tribals are artistic as well as loyal, if you treat them with respect and love. Leaving his looms in Rajasthan in the hands of trusted lieutenants, Nand Kishore shifted to Valsad.