Corporate Entrepreneurship - Paul Burns - Macmillan International Higher EducationWhen established companies try to spawn new businesses, cultural conflict usually dooms the effort. They can succeed by finding the right balance in setting strategy, operating the business, and designing the organization. To be competitive, companies must grow innovative new businesses. New ventures face innumerable barriers and seldom mesh smoothly with well-established systems, processes, and cultures. Nonetheless, success requires a balance of old and new organizational traits—and unless companies keep those opposing forces in equilibrium, their new businesses will flounder.
Corporate Entrepreneurship and Innovation: How to make this work (Dr. Gorkan Ahmetoglu)
Meeting the Challenge of Corporate Entrepreneurship
Search this site. Japanese Edition By - J. Harrison Jr. By - Lawrence M. By - Edward A. Cloninger Ph.
This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership. Sign up to our newsletter today! Click here for more details Telegraph bookshop.
Corporate Entrepreneurship: Innovation and Strategy in Large Organizations in url web link offered with file zip, txt, kindle, ppt, word, rar, as well as pdf.
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