Fashion Marketing & Merchandising, 3rd Edition page 3What is merchandising? Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals. Note: For a more in-depth definition, see What is Merchandising? Establishing the right merchandising strategy can depend on a variety of factors, such as sector, product qualities, available space, and whether the retailer is displaying in a physical or digital store. Additionally, there are various schools of thought on which types of merchandising are most effective in particular industries and departments.
FASHION MERCHANDISING vs FASHION MARKETING
VISUAL MERCHANDISING AND DISPLAY
So, you too love fashion and shopping? As of course, once the merchandise is purchased and delivered to the store, it also has to be artfully organized and marketed. Thus, strategy and fashion marketing are an integral part of fashion merchandising. Picture yourself walking into your favorite store or boutique and seeing a beautiful display of brand new merchandise, with carefully folded clothes, colorful signage, and cute props. Well, don't be too hard on yourself for feeling that way. All of this has been carefully planned by experts who have studied the art of fashion merchandising, called as merchandiser.
The Textiles, Apparel, and Merchandising program offers students the skills, knowledge, and experiential experiences needed for successful careers in fashion related industry of textile and apparel creations and the retail industry with specific focus on merchandising. Students in the program study apparel design, product development, history of costume, merchandising and buying, fashion marketing strategies, forecasting, and fashion business practices. Students have opportunities to:. Other opportunities include the University's Honors Program and study abroad programs, which range from summer programs to a single semester or a full academic year in over 56 countries. Students may also participate in student organizations and activities with the Fashion Merchandising Association FMA and The National Retail Federations Student Association, as well as the Sycamore Closet philanthropy event aim at providing students with affordable upcycled clothing. Students have many sources of financial support for their studies, including financial aid, work-study programs, veterans' benefits, and special scholarships for entering freshmen and transfer students.