Glory Lost and Found : Seth Kaplan :Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover.
A week after emerging victorious against the US Airways hostile takeover bid, Delta—back in bankruptcy court—formally disclosed its detailed exit plan. Now it was gaining traction in the minds of global business travelers. Doug Parker, reflecting years later, pointed to two key reasons why his plan failed. Airways would take so closely to heart that, in a future bid, it would appear to prioritize engendering the support of employees even above engendering the support of management—and that time, its efforts would succeed. But not with Delta. In retrospect, perhaps this should have been clear after the rough congressional hearing in which Jerry Grinstein was flanked by his employee supporters.
Its reputation was now as tattered as the interiors of its airplanes. Delta Air Lines, on September 14, , was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry. But it did. This independent work of journalism, not approved or endorsed by the airline, stems from a decade of research and countless interviews by Airline Weekly 's Seth Kaplan and Jay Shabat. It's a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America.
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Kaplan and Shabat, in fact, go into so much detail that the book does become ponderous. Grinstein is humanized in a way other histories fail to examine. But for the dedicated aviation geek, this is a must-read history. Just be prepared to a need to take many breaks from the dense nature of reading that comes with it. Glory Lost may be purchased through Amazon and other outlets. I knew NWAC as a down to earth smart airline and saw many tactics back in the new Delta when they merged. Do you say this because they were the first airline from the US to order aircraft from Airbus?