Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)
Integrated Advertising, Promotion and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow , Donald Baack. Integrated Marketing Communications takes a broader approach than Advertising or Promotions courses. The text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project. It provides: a foundation in the basic principles of advertising and promotion; a strong business-to-business dimension; international examples and explanations which are woven into the chapter material; and integrated learning experiences designed to utilize the Internet. The power of the Web should help students interact with the concepts and lets them create their own IMC campaign.
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The carefully integrated approach of this text blends advertising. Convert currency. Add to Basket. Book Description Pearson. Soft cover. Condition: New.
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